Saemmool Lee is the Head of Digital Innovation at The Dong-A Ilbo in Seoul.

Ms. Lee leads digital transformation of the legacy media with various strategies. Her major achievements includes flagship multimedia projects (the Hero Content), and in-house development of CMS (Content Management System) which re-designed the workflow.

She directs digital strategies of the Dong-A Media Group where she oversees a wide range of areas including multimedia production, data analysis, business development, external partnerships, and talent recruiting.

She pursues integration of journalism, art, and technology in content. She prioritize quality journalism and long-term sustainability in decision-making considerations.

She is a big believer in optimism, and she loves experiments.

World News Media Congress 2022 (September 2022, Zaragoza, Spain)

Ensuring Quality Journalism in the Long-term

INMA Asia/Pacific News Media Summit 2022 (July 2022, Online)

Transforming the Newsroom for Long-term Sustainability

Digital Media Asia 2021 (August 2021, Online)

Building a Data-centric Media Company